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Showing posts from November, 2011

Tailor-made in Hoi An

No holiday to Hoi An is complete without a trip to one of the town’s renowned tailors. Armed with magazine tear-sheets from the latest catwalks, Joanna Peios hits the tailor shops of Hoi An in search of a fashion fix.

You could be forgiven for thinking the streets of Hoi An are paved with silk: the Unesco World Heritage listed town boasts more than 400 tailors who can whip up a made-to-measure outfit quicker than you can say airline baggage allowance. 
Inside the showrooms, satisfied customers swirl elegantly before mirrors while others pour over catalogues and browse walls seemingly built from coloured bolts of fabric. Some have come prepared, armed with magazine cut-outs of celebrities parading the perfect dress.
Tape measure wielding assistants wander the floors like fairy godmothers, ready to turn dreams into reality. Whether you’re after a trip down the red carpet, out to snare that promotion, or just in need of a fashion fix, Hoi An is a great place to indulge fashion fantasies.