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New form of advertising?



Is it just me or is advertising getting even more 'in yer face' than ever before? Never seen this before - advertising for cheap flights by BA via a projector onto a side wall on Old Street - images flashed up on rotation every few minutes. No idea where the projector is hidden or how they got planning permission but it certainly catches your eye as you walk past. Must be really annoying for residents but reminded me of the recurring debate about low cost flights and carbon emissions. Just written an article on responsible tourism for Sprouts magazine and discovered that short flights are more polluting per passenger mile than long-haul flights as take-off and landings generate a significant part of the total emissions per flight.

Comments

Anonymous said…
Madness! I guess it saves on wasted paper and mess from hoardings. You still wouldnt want to live opposite though - unless you were stuck for ideas for a cheap holiday! Good spot...
Djeiko
5:56 AM
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